Doc had everyone get into a circle.

- What did we learn?

- What do we do next?

Topics from first session:

Video on the web: lots of ways to upload/sites to upload to and then display on your site easily. Integrating video with print - people are encouraged about this.

Who is the audience:

It is clearer what things aren't rather than what they are. What was successful in version 1.0 to bring into version 2.0 (ritual/routine, same time every day, familiar with format and design). What would establish trust? (some advertising doesn't fit community). The audience isn't geeks - too small, too active. Geeks won't help make newspaper 2.0 viable. Scott says that the market values print more than it values pixels. Advertisers like to be in print. Web is more specific user, timing. Systems aren't in place yet to move from version 1.0 to 2.0 yet. Successes are rare and huge on the web. Bell curve exists for the money to be made on the web. Ad networks - Federated Media (one large check!) and BlogHer, for example. There is an underserved audience that newspapers are missing - Scott. Don't alienate some groups while serving others! In 2.0 things are customized and people are starting to expect this. Do you access sections online differently? Peter discussed the EdHat readership. It used to be a select group who enjoyed Edhat's quirky local content, but since the News-Press mess, the users have become more mainstream. Articles with community-wide messages are the most popular, like how locally owned business are closing down and chain stores are moving in. And, of course, people are interested in articles about the News-Press. Articles about neighborhood issues are not popular. It was suggested that maybe email lists are the best solution to disseminating this info.

What is news:

Jerry says "news is what people pay for"? All about money. Patricia said "Can we use the smut to subsidize the good stuff?" What people want to read vs. what the news people think that they should be? People are reading "junk" online and in print. Not the well-being of the nation. Watchdog issues - no one cares. Lots of fighting online. Politicians are into online now. Politicopia - wiki for citizens. Connecting citizens to government. Citizen governance is just emerging. 2.0 is going to have to be about interaction.

Mobile Devices:

Broadcast and paper. Why isn't there a public radio station in Santa Barbara? Online's attachment to print? What kind of podcasting is going on in Santa Barbara?

What does working for newspaper 2.0 look like:

Talked about revenue - what about revenues? Jobs? Text will be one of many ways to "tell stories." Audio! Primary skills will be different. SBCC's newspaper is 50% subsidized while 7% is the UCSB paper's subsidized. JD mentioned that (college) newspapers should be a cause not a business. It is like political activism. More short form will emerge. Need a lot of people to work together. Make video and photo easy to upload and not professional-grade. Throw up information in a rough format. People want to see originals. Social media is different. Collage photo technology. Business model - Dan Gillmor says that there may be some foundation for Santa Barbara being a test bed for media in the future because of the News Press falling apart. Knight Foundation is funding community based journalism - http://www.knightfdn.org/default.asp?story=cpp/index.asp .

Accessibility issue. Spinxpress http://spinxpress.com/ to distribute production.

Anyone who wants to work with EdHat - it is open for contributors.

Doc suggested to set up another Wiki or a list. How about a Yahoo or Google group? BaseCamp is excellent! If anyone is blogging, please tag with newspaper2

LiveWeb - Technorati and Google Blog Search index sites nearly immediately. (See a recent CITS lecture given by Doc Searls on the LiveWeb titled The Giant Zero: How the Net Eliminates Distance, Costs Nothing, and Supports Everything October 19, 2006)

Project with Bill and Bob DeLaurentis (noozle.net) - demoing a site, waiting on advertising issue. Sports writer was fired the other day and advertisers might be upset.

Warren is working on a project. Not very traditional - loosely affiliated group of citizens.